3 TOP TIPS FOR NOT FALLING FOUL OF THE FACEBOOK AD POLITBURO.
As the title of this piece suggests this post talks about Facebook ads and the kind of images that should be used in them.
CHOOSING YOUR IMAGES FOR FACEBOOK ADS WITH CARE
It should be no secret that images can be much more powerful than the written word. This is certainly true when it comes to marketing.
However, as I am sure you know there's a right way and a wrong way to use images in your ad campaigns.
When trying to use the perfect image for your Facebook ad there are numerous factors you need to consider. The image you use can literally make or break your campaign.
To help you decide, below find three tips for choosing images for your Facebook ads.
1. choose an image that isn't text heavy as the general Facebook rule only allows images that contain up to 20% text.
There are some ways users can get around this world but it's advisable not even to try. It's already been established that images are more effective than rich content, so it makes sense if you're using one to keep it as text free as possible.
Any text that is included should basically be either your logo, slogan or information regarding your promotion: adding up to 50% off. When orders the same day, for example, is going to add real value to the image.
Facebook used to have a grid that she could use to make sure that it would fit within the guidelines, but they don't do this anymore.
2. Focus on emotions. One of the leading pieces of advice you'll come across in marketing today is to try and make your adverts capture the audience's emotions.
If you can pull on your prospect’s heartstrings, it's going to significantly boost your ad success.
So, choose an image that appeals to the emotions. Happiness is a particularly effective emotion to display, and often proves to be the most successful in terms of boosting conversions.
A Nice picture of kitten should do it if relevant to the ad!!!
3. Pay attention to the colour. One of the most important factors you need to consider when choosing the right image is its colour. Remember Facebook is blue and white.
Therefore, you're going to need to choose an image that contrasts against the FB background. If your image is blue or white, it's not going to stand out, users will simply scroll past it.
Always try to use an image with contrasting colours not just to contrast against Facebook's own background but contrasting colours within the actual image itself.
This really helps grab attention, and makes the image stand out from the rest.
There are many more tips that you can that can help you choose the best image for your ad, but these three should help get you on the right track.
It goes without saying that the image will need to meet Facebook's ever stringent guidelines.
If it doesn't, it will automatically be rejected.
There's a tonne more information about the many Facebook rules online.
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