Copywriting Tips:
You Should use the Following 5 Questions as A Framework for Your Copy.
The challenge is to generate awareness of your product and its benefits.
Who are we talking to?
2. What's important to them?
3. What do we want them to do?
4. What do they get out of it?
5. Why should they believe us?
The most important thing I always know before I start to plan my copy is:
What Makes My Prospect Tick?
"Never forget people make decisions on emotional reasons first, then rationalise them after."