Claire's Copy Chat No.1

Textual Metaphors

Dr. Krishnankutty "Krish" Sathian is a cognitive neurologist and neuroscientist with research interests in cognitive and visual neurorehabilitation, multisensory perception and interfaces between perception and language.

For persuasion he found that using textual metaphors such as:

"Having a rough day?"

As opposed to

"Having a bad day?"

Activated the brains sensory areas in very different ways.

Claire's copy chat

Writing words that sell.