Textual Metaphors
Dr. Krishnankutty "Krish" Sathian is a cognitive neurologist and neuroscientist with research interests in cognitive and visual neurorehabilitation, multisensory perception and interfaces between perception and language.
For persuasion he found that using textual metaphors such as:
"Having a rough day?"
As opposed to
"Having a bad day?"
Activated the brains sensory areas in very different ways.
Claire's copy chat
Writing words that sell.