Sales Letter Tips
Does your headline hit your prospect right between the eyes with the most outstanding benefit of your product or service?
2. Does it immediately answer the question "Whats in it for me?"
3. Will your headline standout amongst the ever increasing crowd of ads, direct mail and social media posts?
4. Is your wording of the benefits so compelling that the reader finds it impossible to ignore?
Or in the words of one of the greatest copywriters of all time Claude Hopkins
" Make your offer so great that only a lunatic would refuse to buy!"
Read through your copy and if it doesn't contain the above then, either rewrite it or ask for help from someone who can.
Claire
Always Spot On
Writing Words That Sell